The Latest Column from Larry Galler
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CS Design, Inc. dba 140 Brockton Pl. Valparaiso, In 46385 219-464-9463 www.larrygaller.com Larry@larrygaller.com Building more profitable, more sustainable, and more enjoyable businesses Notable Quotable: " I made a resolve then that I was going to amount to something if I could. And no hours, nor amount of labor, nor amount of money would deter me from giving the best that there was in me. And I have done that ever since, and I win by it. I know." Colonel Sanders The latest column published 3/11/12 in the Business Section of “The Times" Become an actor… playing you! As often as I've said to clients, “You've got to get out of your comfort zone” I've said it to myself at least as many times. After all, it's difficult to leave the comfort of a way of doing business and forging ahead on an unknown path because it is part of the human experience to seek comfort and once comfortable, to stay there. But the world doesn't work that way. Business is a competitive endeavor and in order to succeed, a company must be always in a state of transition which means that management has to be constantly trying new ways of doing things and leading the staff into giving up that cushy comfort zone. And, if you, like many people, are not natural born leaders how do you lead the charge into the void? I suggest that people who are taking on a role that feels unnatural to them become actors. I first did this to myself when I was beginning to speak in public. Before speaking my knees would shake, my hands and forehead would break into a sweat, and my voice would quiver. Then, one day, I saw a movie where an actor I had seen play many parts played a part of someone completely different than anything I had seen him do before and a light bulb went off in my head. “If that actor can play the part of someone very different from himself, then maybe I can play the part of a great speaker” and my attitude changed. I was no longer “me” speaking to a crowd. I was an actor playing the part of “me” as a great speaker. It worked. I wasn't nervous, I didn't sweat, I didn't stammer because it wasn't “me.” (I always picture a bald Brad Pitt wearing glasses standing at a lectern). Now imagine that you are a famous actor playing the part of “you” leading your staff on a new path, giving them that exciting, inspiring speech, getting them to forge ahead into the unknown. I'll bet they'll roar and follow. Send a comment or question to Larry: Larry@larrygaller.com   BREAKTHROUGHS I had breakfast a few mornings ago with one of the people, the owner of a five person contracting company, who was in the One Year to Greatness group that finished their year in January. "For the first time in nine years, I've had a Vision of where I want to business to go to, a plan to get there, and the action steps we need to implement in order to meet our goals. Our sales volume is up significantly because of some rather large changes we made to our sales process and now we're dealing with the challenge of absorbing the increased work into our schedules. We've added a new employee and purchased a big piece of equipment to give us the capacity to do the work." I'd love to tell you that this was all due to OYTG, but that would be only partially true. He has really worked hard at making the changes that came about because of his involvement in the program and deserves all the credit because of the changes he has instituted and the effort he has put in. If you want to break through to the next level and are willing to do the work, OYTG can be the catalyst to get you there. The next OYTG group will start in late April / early May (date to be announced). If you are seeking breakthroughs and greatness, OYTG is the place to start. Free Webinar: MusingsSPRING into Business Success: Focus on the Customer! Wednesday, March 21 3pm Eastern / 2pm Central / 1pm Mountain / noon Pacific Customer-centric businesses develop better marketing programs, fulfill their promises better, serve their clients better, and gain market share because of higher rates of customer retention. But it takes a concerted company-wide effort to become and remain focused on the customer. Join Social Media Expert Kathy Sipple, Research Expert Ursula Saqui PhD and me for an hour long webinar to help your business better "Focus on The Customer." Limited webinar seats available at:It IS BETTER Now! I've received more reports of sales increases last week - from 8% to 64%(!). To date no one has volunteered that sales are down compared to last year. Although I didn't ask, a couple people added information that they had hired or were about to hire more employees. It's very welcome news and we all hope this trend continues. I'll ask you the same question in a couple months to see if it does continue. Send your answers to Larry: Larry@larrygaller.com Come Visit Larry's BLOG  Lots of New Content... and much more to come! After taking a break from adding to my blog I've made a commitment to add much more content, previous columns on a whole range of business subjects. I'm adding a few more all the time and there's much more to come. Check it out! FREE STUFF!! Business Assessment I am again offering the highly acclaimed ROCK SOLID™ Business Self-Assessment It's FREE - $99 Value No one knows your business better than you.
The goal is to help you create a path towards resolving and improving those issues. By investing just ten to fifteen minutes taking an on-line assessment with 28 critical questions, you will have the opportunity to delve into your business in ways you have probably never probed. When you see the recommendations report and discuss it you will become aware, perhaps for the first time, of issues you have identified as challenges to overcome on your road towards realizing your ambition and creating a Rock-Solid™ Business. This assessment considers twenty-eight critical business health factors and, using sophisticated algorithms, creates a Recommendations Report which will give you a roadmap towards a more profitable, sustainable, and enjoyable business. Along with the Recommendations Report you also get a brief telephone analysis meeting with a trained, experienced Business Coach (that's me!). This analysis meeting will help you formulate prioritized actions to overcome the "bad and ugly" parts of your business and also help you make the "good" better, even great! To get started just send me an email Larry@larrygaller.com with "Self Assessment" in the subject line. In the body of the email please state your name, telephone number, business name, and time zone. I will set an appointment with you at a mutually convenient time to conduct the assessment by telephone. This offer is limited to just five Self Assessments per week and is appropriate for businesses with a staff of at least five in total. FREE Special Report: Policies... Got 'Em? Company policies have got to be in place to manage a business effectively so everyone knows how certain actions are to be handled... from company hours to customer service issues, from time off for vacations or illness to grantees and refunds. Yet many small businesses have only verbal policies, not written out. Staff is given them once when new hires then not reinforced. Policies are important marketing and managing tools. This FREE Special Report will give you insight into how you can better create and enforce policies and help you lead your company to greatness. To receive your free copy just send an email to Larry@larrygaller.com and put "Special Report" in the subject line. Larry's Speaker's Bureau Last year was the busiest I've had for speaking engagements - 22 events all together for a multitude of organizations - service clubs, Chambers of Commerce, Industry Associations, Business Honor Societies. While I'm occasionally short of breath I'm never short of words! Some of the topics I've spoken on this year were:
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